Software guy, technical founder, and creative problem-solver.

I'm Frank, a software engineer and entrepreneur with a track record of delivering cutting-edge solutions. As the CTO and Co-Founder of DirectDental and the Founder of F2 Web Services, I thrive on pushing boundaries in web and mobile development.

Why Business Profiles Are Taking Center Stage in the Age of AI (and Why SEO Might Not Be Your Best Bet Anymore)

March 21, 2025

As AI and mobile assistants reshape how people search for businesses online, traditional SEO strategies are losing ground to well-maintained business profiles. Here's why this shift matters and how to adapt.

Work

Company
DirectDental
Role
CTO & Co-Founder
Date
Oct 2018 Present
Company
F2 Web Services
Role
Founder & Lead Web Developer | Digital Marketing Consultant
Date
Jan 2015 Dec 2024
Company
Natural Networks, Inc.
Role
Full-Stack Web Developer (Contract)
Date
Mar 2013 Jan 2015
Company
Natural Networks, Inc.
Role
System Support Specialist
Date
Dec 2012 Mar 2013
Company
F2 Web Services (Freelance)
Role
Web Developer
Date
Jun 2007 Jan 2015
Company
Catalyst Analytics
Role
Director of Information Technology
Date
Apr 2010 Jan 2014
Company
ePracticeMedia
Role
Senior Web Developer, Systems Administrator
Date
Jan 2012 Dec 2012